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Software as a service

Cloud Computing

Top cloud computing benefits for resorts

Moving your IT to the cloud has a number of benefits – many that are not immediately obvious but which are actually very important.

Here is our shortlist:

Cloud computing is energy efficient so if this is an important issue for your resort business, it is something that your IT department can contribute to.

Companies in emerging markets are currently some of the hungriest when it comes to technology solutions. With limited access to advanced infrastructure, accessing data centres and off-premise IT services means resort businesses in the most remote locations can enjoy Merlin’s technological advances.

For new resorts, the cloud allows them to get up and running with key business tools, a minimum of fuss and cost while allowing them to focus on their new business.

As Merlin is totally scalable, these companies can quickly and easily scale up as their business grows. This helps keep the resort flexible and stop it being bogged down in long term budgeting and licensing headaches.

Merlin Software allows resorts to add more users and use more services as a resort business grows – with the ability to scale back if things don’t run smoothly.

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Survey: 2 in 5 Americans use the Cloud

Cloud and mobile testing company SOASTA has announced the results of its Cloud Computing Survey.

 

The aim of the online survey of 2,051 adults was to discover the prevalence of cloud computing in everyday life. The results show that 39 percent of all Americans use the cloud and of those, 86 percent say the cloud has improved the lives of Americans who work.

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Taking care of your biggest asset – the customer

These days there is much talk about CRM (Customer Relationship Management) and the notion from the acronym is always customer services or in our vacation ownership industry, member services.

 

The reality is that CRM or MRM (Member Relationship Management) is not only answering the phone promptly and taking care of member inquires. Even allowing members to make online reservations, process loan or maintenance fee payments or displaying their contract details on your web site is today pretty standard activity.

 

Don’t get me wrong all these are marvelous things to be able to do for our members, but they are simply not enough.

 

We live in a totally customer driven economy. The customer, or in our case the members, are now highly sophisticated and knowledgeable due to Internet content on almost every topic they are looking for.

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Ahead in the clouds

Whether a single, multi-site or mixed-use operation, most resorts will have data stored on multiple systems which don’t talk directly to each other. Using Cloud technology, Merlin Software has a fully integrated software solution to streamline all aspects of resort management efficiently – meaning resorts of all sizes can get ahead in the clouds.

 

A single database is what every resort operation should be working from, according to Mike Pnematicatos, founder of software solutions provider, Merlin. Having been in the timeshare industry since 1983, when he became involved in resort development, the frustration and extra work created by using several disparate systems vicariously linked to each other inspired him to develop his own software in 1987, which launched in 2006. The software development was based on 17 years’ experience of resort operations, from sales through to day-to-day management.

 

Merlin is the only complete enterprise timeshare software system to be cloud-based and served on demand over the Internet. Users can access their Merlin accounts securely, via a web browser, anywhere with an Internet connection.

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Key points to consider when choosing timeshare software

When deciding which software to use to run your business or indeed when analysing your current software to audit its suitability, you need to consider the following:

Core Features

Timeshare Software should cover four core areas or modules:

Marketing module

Your timeshare software should have a marketing module that allows you to:

  • build a database of leads and clients
  • record all of your marketing activities
  • track responses to marketing activities
  • determine response rates, cost per lead and cost per sale
  • profile clients
  • track sales
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Using Software as a Service to build a smarter enterprise

IBM has announced the results of a recent survey that showed that nearly half of the businesses using Software as a Service (SaaS) are achieving competitive advantage, rather than simply reducing costs.

Leading enterprises — those gaining competitive advantage through broad SaaS adoption — are collaborating more effectively through social business tools, improving the customer experience, and accelerating time to market through their SaaS initiatives.

The survey was conducted with more than 800 IT and business decision makers worldwide by the IBM Center for Applied Insights.

Global spending on Software as a Service is expected to reach $45.6B by 2017, according to industry estimates.

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