Merlin Software for timeshare has been tailored specifically for the industry - and its ever-changing products and services. We know that our industry is entrepreneurial, exciting and never stands still - so neither should your software. The Merlin team is…
These days there is much talk about CRM (Customer Relationship Management) and the notion from the acronym is always customer services or in our vacation ownership industry, member services.
The reality is that CRM or MRM (Member Relationship Management) is not only answering the phone promptly and taking care of member inquires. Even allowing members to make online reservations, process loan or maintenance fee payments or displaying their contract details on your web site is today pretty standard activity.
Don’t get me wrong all these are marvelous things to be able to do for our members, but they are simply not enough.
We live in a totally customer driven economy. The customer, or in our case the members, are now highly sophisticated and knowledgeable due to Internet content on almost every topic they are looking for.
You want your resort to be as efficient and profitable as possible.
You know that you will need software to do this and that means business applications. But these can be very expensive and complex requiring an in-house data centre with licenses, servers, storage, networking equipment and IT staff.
And you pay for this upfront and then you pay again for upgrades as they are released plus more backup, security systems, extra storage, new staff….
This is the traditional way of running a business. Technology, however, has moved on. With the advent of cheap broadband it became clear that businesses don’t need in-house data centres. They also don’t need to be near the computer running the application as only a fast Internet connection is needed between them.
The result of this is the development of cloud computing and software as a service. And it changes everything.
The Software as a Service (SaaS) model is proving to be popular with many companies because of its low cost, low risk features but just what are the benefits of Software as a Service? Simply explained, Software as a service…
Merlin Software for Vacation Ownership, the leading provider of cloud-based enterprise software for the vacation ownership industry, has been chosen by Hilton Sharm Dreams resort. The luxury resort, which has been in operation for over ten years, is set on…
It has been announced today that Merlin timeshare software has made two key appointments in the U.S. and Australia. These appointments reflect recent client acquisition and extend the company’s representation in these important areas. Bill Schultz, MBA, will join the…