The latest Merlin Software Mini-Vac WebApp is an excellent tool for resort marketing teams looking to streamline and automate their mini-vacation bookings.

As people begin to travel again, the opportunity to invite leads to your resort for a mini vacation has finally returned. In the past, your marketing department might have relied on a call centre to manage this activity. And Merlin has developed WebApps to assist with this, such as our Agent Desktop WebApp.

However, today’s potential clients may not want to receive inbound marketing calls and prefer to search, book and pay for mini-vacations in their own time. The new Merlin Mini-Vac WebApp allows them to do just that.

Developed using the latest web application technology, the Merlin Mini-Vac WebApp allows non-owners and members to search live availability and then book and pay for a mini-vacation via the resort’s website. No call centre is required.

Here’s how it works

After seeing your promotional activity, the potential client lands on the resort’s website and completes a simple pre-qualification questionnaire. This form is developed and designed by the resort’s web team.

If the client qualifies, they click on the Book Now button and are redirected to the Mini-Vac WebApp booking platform. The page is styled exactly like the resort website with images and fonts, so consistency is maintained.

Once on the page, the client can search availability, book their stay, arrange their private resort tour, purchase additional services and pay securely. The form also captures transport information.

All this is captured in real-time with the relevant information stored directly into Merlin (so no need to add the lead’s data again).

How does the mini-vac WebApp help the marketing team?

The Mini-Vac WebApp is ideal for resorts that do not have large call centres to manage in and outbound mini-vacation and tour bookings. It also means bookings can be taken 24/7 and not just during office hours. It speeds up the booking process and reduces contact times.

It also gives prospective clients a great impression of your resort by allowing them to qualify, book and pay online in their own time – without receiving an unwanted sales call.

Finally, the WebApp helps provide a great customer experience and ensures that all your messaging is relayed to the customer, avoiding any future issues. You can make it very clear that a tour is required, for example, and that both adult partners need to attend.

So, if your resort is looking for a new way to book mini-vacations and tours rather than by telephone or face-to-face, the Merlin Mini-Vac WebApp provides an exciting new opportunity.

The Merlin Mini-Vac WebApp is available now and takes about one week to implement to ensure styling consistency.

If you’d like to find out more, please contact Mark Thomas at markt@quickmerlin.com to arrange a demo.