Your resort’s complete CRM system

Merlin Software’s robust marketing module will be your resort’s complete CRM system with sophisticated tools that allow you to mine your data and market to your prospects by direct mail, email, telephone, and text.

The module includes functionality to build outbound calling lists and for call center operators to make outbound calls to prospects in these lists. Call center managers can allocate calls to individual call center operators who are able to access their calls to be made using a customized and pared down Merlin Lite front end.

While this module has everything that you would expect from a standard timeshare marketing module, it includes functionality not found in competitor offerings particularly the data mining and cascade marketing tools.

Key features of the marketing module:

• Build a database of prospects
• Record and track all your marketing activities
• Build complex cascade marketing programs
• Set up outbound calling lists and allocate calls
• Determine response rates and cost per response
• Create tours and book prospects into these tours
• Allocate tours to sales representatives
• Track tour results, qualification status and show status
• Report sales statistics including closing rates and efficiencies
• Add client notes and actions
• Develop sales pipelines
• Set up web forms to capture data directly to the database
• Flybuy/mini-vac & premium/gifting management