As the leading provider of SaaS solutions for the vacation ownership industry, we at Merlin Software take an active interest in emerging trends across the wider software landscape. By staying abreast of innovations, we ensure our offerings continue advancing to meet the evolving needs of our clients. Here are some of the key developments we’re watching.

Cloud Computing Goes Mainstream

The cloud has well and truly become the dominant model for software delivery. With cost savings, scalability and accessibility as clear benefits, we expect continued migration away from on-premise systems. Here at Merlin, we’ve embraced the cloud since our inception over 15 years ago.

AI and Machine Learning Gain Momentum  

These technologies are enhancing user experiences and driving efficiencies across industries. Here, we’re exploring AI’s potential for predictive analytics, automated communications and more personalized services. Proper integration will be key to augmenting operations seamlessly.

Platformization and Integrations

Standalone solutions are less competitive as users demand integrated experiences. We’re focused on strengthening our open API framework to facilitate easy integrations with third-party tools. Platformization creates network effects that benefit all participants.

Mobile-First Design Is Table Stakes

With ubiquitous mobile usage, responsive design optimized for small screens is a must. We continue refining our web apps and website to provide intuitive, feature-rich experiences regardless of device.

Data Is the New Currency

Leveraging customer data insights will separate winners from losers. At Merlin, we’re doubling down on analytics capabilities and careful data governance to glean strategic intel that enhances services and decision-making.

By proactively evaluating emerging trends, we ensure our platform remains a future-proof solution for clients. Our specialized industry expertise also influences how we apply new technologies. At Merlin, disruption isn’t something to fear; it’s an opportunity to continually reimagine software for the better. Our focus remains on delivering innovation that transforms businesses for the challenges ahead.