Easy Merlin International Website Cookie Policy

Cookie Policy — Easy Merlin International

Last Updated: July 2026

Policy Version: 2.0

1. Introduction & Transparency

At Easy Merlin International Limited (“Easy Merlin”, “we”, “us”, or “our”), we believe in being clear and open about how we collect and process data related to you.

This Cookie Policy explains how and why we use cookies, web beacons, pixels, and similar tracking technologies when you visit our website (easymerlin.com) and use our digital tools. It also explains your legal rights to control our use of these technologies.

This Cookie Policy should be read alongside our [Privacy Policy], which details how we handle your personal data and how to exercise your legal rights under UK and EU data protection laws.

2. What is a Cookie?

A cookie is a small text file containing a string of alphanumeric characters that is placed on your computer, mobile phone, or tablet when you visit a website. Cookies allow a website to recognize your device, maintain security, remember your preferences, and understand how visitors interact with the site.

Key Classifications of Cookies:

  • First-Party Cookies: Set directly by Easy Merlin International when you visit our website.

  • Third-Party Cookies: Set by domain names other than ours (e.g., analytical providers, embedded video players, or marketing partners).

  • Session Cookies: Temporary files that remain active only while your browser session is open and are automatically deleted when you close your browser.

  • Persistent Cookies: Files that remain on your device for a pre-determined period (or until you manually clear them) to recognize you when you return to our site.

3. How We Obtain Your Consent (UK GDPR & PECR Compliance)

In accordance with the UK GDPR, EU GDPR, and PECR (Privacy and Electronic Communications Regulations), non-essential cookies will never be placed on your device without your prior, explicit opt-in consent.

  • Strictly Necessary Cookies: Set automatically because they are essential for the technical operation and security of our website. These do not require your consent.

  • Non-Essential Cookies (Analytics, Functional, Marketing): Blocked by default when you arrive at our website. They are only activated if you actively click “Accept All” or enable specific categories within our Cookie Preference Center.

Changing Your Mind: You can change or withdraw your cookie consent at any time by clicking the persistent “Cookie Settings” icon located at the bottom-left corner of any page on our website.

4. Categories of Cookies We Use

We categorize the cookies used on our website into four distinct groups:

1. Strictly Necessary (Essential) Cookies

These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging into secure account portals, or filling out forms.

2. Performance & Analytical Cookies

These cookies allow us to count visits, measure traffic sources, and analyze how visitors move around our site. They help us understand which pages are the most and least popular, and optimize software performance. All data collected by these cookies is aggregated and anonymized where required by law.

3. Functional & Preference Cookies

These cookies enable the website to provide enhanced functionality and personalization, such as remembering your selected region, language preferences, or chat widget interactions. They may be set by us or by third-party providers whose services we have added to our pages.

4. Marketing & Targeting Cookies

These cookies may be set through our site by our authorized marketing partners. They are used to build a profile of your professional interests and show you relevant content or advertisements on other sites. They do not store direct personal information but rely on uniquely identifying your browser and internet device.

5. Schedule of Cookies Used on Our Website

Below is an updated schedule of the primary first-party and third-party cookies deployed on our website:

Cookie Name Provider Category Type / Lifespan Purpose
__cf_bm Cloudflare Strictly Necessary First-Party / 30 Mins Manages web traffic security, DDoS protection, and bot detection.
PHPSESSID / session_id Easy Merlin Strictly Necessary First-Party / Session Maintains your active browsing session and form inputs.
cookie_consent_status Easy Merlin Strictly Necessary First-Party / 1 Year Stores your explicit choices made in our Cookie Consent Banner.
_ga Google Analytics Performance Third-Party / 2 Years Registers a unique ID to generate statistical data on site usage (GA4).
ga* Google Analytics Performance Third-Party / 2 Years Used by Google Analytics 4 to persist session state and metrics.
__hs_opt_out / hubspotutk HubSpot Functional / Analytics Third-Party / 6 Months – 13 Months Remembers form submissions, live chat interactions, and lead requests.
__vuid Vimeo Functional Third-Party / 2 Years Collects analytics on embedded video plays and performance.
li_sugr / bcookie LinkedIn Marketing Third-Party / 90 Days – 1 Year Used for retargeting, measuring ad performance, and B2B marketing analytics.

6. How to Control and Manage Cookies

You have complete control over how cookies are used on your device:

Option A: Via Our On-Site Preference Center

When you first visit our website, a transparent Cookie Consent Banner will appear. You can:

  • Click “Accept All” to enable all categories.

  • Click “Reject Non-Essential” to decline all performance, functional, and marketing cookies.

  • Click “Customize Settings” to toggle specific categories on or off.

You can reopen this tool at any time by clicking the “Cookie Settings” button in the website footer.

Option B: Via Your Web Browser Settings

Most modern web browsers allow you to manage cookie preferences directly through their settings menus. You can set your browser to refuse all cookies, block third-party cookies, or clear your cookie cache upon closing your browser.

To manage cookies in your browser, visit the relevant support link below:

Note on Disabling Essential Cookies: If you use browser settings to block all cookies (including strictly necessary cookies), certain sections of our website or owner portals may not function properly or allow access to secure areas.

7. Third-Party Analytics & Google Analytics 4

We use Google Analytics 4 (GA4) to analyze website traffic. GA4 processes data to help us understand visitor demographics and interaction patterns.

To comply with European privacy guidelines, Google Analytics on this site is configured with IP Anonymization enabled, meaning IP addresses are masked before storage. Furthermore, Google is certified under the EU-US Data Privacy Framework (DPF) and the UK Extension to the EU-US DPF.

8. External Educational Resources

To learn more about cookies, digital privacy, and how to manage targeted advertising, you can consult the following independent resources:

9. Contacting Easy Merlin International

If you have any questions, concerns, or requests regarding this Cookie Policy or our privacy practices, please contact our Data Protection Officer:

The Data Protection Officer

Easy Merlin International Limited

C/O Acclime Limited

303 Aarti Chambers, Victoria, Mahé, Seychelles

Email: DPO@quickmerlin.com

Website: easymerlin.com