Developed in conjunction with experienced industry marketers, Merlin’s marketing management functionality for marketers and call centres allows you to handle every aspect of this diverse sector of the industry.

It is feature-rich, user-friendly and allows marketers to build a database of clients, telephone, email, mail or SMS them from Merlin and track the success and costs of these activities.

Merlin’s cutting edge, internet-based technology means you can:

• Record your marketing activities for all types of ownership products
• Build a complete database of lead and clients, track responses and sales and determine costs
• Create, implement and track all marketing campaigns
• Integrate with your current website for lead generation and online bookings
• Build an online community for your staff and members to communicate directly
• Run an efficient and effective referral programme
• Build a complete database of leads and clients
• Create and book prospective purchasers into tour time slots at a range of sales venues
• Allocate tours to sales representatives or teams and then view their statistics with customised reports
• Mine and market to your database using different methods direct mail, email, telephone and SMS.

And much more…