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B2c Marketing

Taking care of your biggest asset – the customer

These days there is much talk about CRM (Customer Relationship Management) and the notion from the acronym is always customer services or in our vacation ownership industry, member services.

 

The reality is that CRM or MRM (Member Relationship Management) is not only answering the phone promptly and taking care of member inquires. Even allowing members to make online reservations, process loan or maintenance fee payments or displaying their contract details on your web site is today pretty standard activity.

 

Don’t get me wrong all these are marvelous things to be able to do for our members, but they are simply not enough.

 

We live in a totally customer driven economy. The customer, or in our case the members, are now highly sophisticated and knowledgeable due to Internet content on almost every topic they are looking for.

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SaaS making your work life more flexible

Software as a Service (SaaS) is set to make your work life more flexible. The following is a post from the team at Evolve on the website Successful Workplace which considers how SaaS is changing the way we work.

Cloud computing is having a profound effect on a multitude of industries across the globe, ranging from the health care industry and IT jobs, to law enforcement and how small businesses operate.

It is an area in which there is significant opportunity for growth, innovation and return on investment. SaaS, otherwise known as Software as a Service, is a branch of cloud computing that acts as an “on-demand software” and which is where software and programs are hosted “in the cloud” and delivered by a service provider.

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