Developed in conjunction with experienced industry marketers, Merlin’s marketing management functionality allows you to handle every aspect of this diverse sector of the industry.
It is feature-rich, user-friendly and allows marketers to build a database of clients, telephone, email, mail or SMS them from Merlin and track the success and costs of these activities.
Merlin’s cutting edge, internet-based technology means you can:
- Record your marketing activities for all types of ownership products
- Build a complete database of lead and clients, track responses and sales and determine costs
- Create, implement and track all marketing campaigns
- Integrate with your current website for lead generation and online bookings
- Build an online community for your staff and members to communicate directly
- Run an efficient and effective referral programme
- Build a complete database of leads and clients
- Create and book prospective purchasers into tour time slots at a range of sales venues
- Allocate tours to sales representatives or teams and then view their statistics with customised reports
- Mine and market to your database using different methods direct mail, email, telephone and SMS.
And much more…