The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet. SSL/TLS provides communication security and privacy over…
The Merlin team has just returned home from ARDA World 2014 which took place at the Venetian Hotel in Las Vegas from April 7-9. I am sure that everyone who attended will agree it was a great convention with plenty of informative sessions, a good exhibition hall and some superb networking.
It was a great opportunity to meet with many of our clients, make some great contacts with new leads and show-off our new exhibition stand!
The Technology Smorgasbord panel on Wednesday morning was well attended and addressed many of the questions resorts ask when they are thinking of upgrading and installing new software. We hope that those who came along found it helpful and interesting.
When deciding which software to use to run your business or indeed when analysing your current software to audit its suitability, you need to consider the following:
Timeshare Software should cover four core areas or modules:
Your timeshare software should have a marketing module that allows you to:
- build a database of leads and clients
- record all of your marketing activities
- track responses to marketing activities
- determine response rates, cost per lead and cost per sale
- profile clients
- track sales